Top-15 Great Place to Work — UAE
Improved employer brand ranking from #47 (2022) → #17 (2023) → Top 15 (2024) at ARADA.

Director-level HR leader with 24+ years of global experience across UAE, GCC, APAC & India — driving enterprise HR transformation, digitalization and workforce strategy at scale.
Director-track HR executive who has led people operations for 4,000+ employees across the GCC, directed enterprise HR transformation, delivered HRMS & analytics at scale, and is integrating AI across the talent lifecycle.
24+ years partnering CEOs and Boards across Real Estate Master Development, Retail (Fashion, Home & Luxury), Hospitality, F&B, Sales & Distribution, Ecommerce and IT — across UAE, GCC, Singapore, APAC and India.
A rare blend of HR strategy, business acumen and technology fluency — translating analytics, automation and AI agents into measurable workforce productivity, cost and culture outcomes.
Selected, measurable results delivered across operating companies, geographies and economic cycles.
Improved employer brand ranking from #47 (2022) → #17 (2023) → Top 15 (2024) at ARADA.
Led HR for Home Centre (Landmark Group) across UAE, KSA, Oman, Qatar, Kuwait, Bahrain, Egypt — 45+ nationalities.
Stood up RAMCO HRMS, policies and performance frameworks across GCC, Egypt, South Africa, APAC and Russia at Sharaf Retail.
Implemented HR MIS and Power BI dashboards enabling data-driven workforce, productivity and cost decisions.
Embedded AI into talent acquisition, engagement, analytics and reporting — paired with Darwinbox HRMS implementation.
Designed and executed pandemic-response operating model across GCC retail and warehouse operations.
Bringing the discipline of enterprise HR together with the new toolkit of AI, automation and data — designed to deliver business outcomes, not just experiments.
Sourcing copilots, screening models and candidate experience automation.
SMART KPI generation, calibration, 9-box modelling and continuous feedback.
n8n, Zapier and RPA orchestrations across the employee lifecycle.
Always-on employee assistants for policy, payroll and case management.
Attrition, performance and workforce-planning models on Power BI + Python.
“Currently pursuing an MSc in AI & Machine Learning to lead next-generation HR transformation.”
University of Birmingham, Dubai · 2024–2026Real Estate Master Developer · Hospitality · F&B · Wellness
850+ employees across 1,300+ group workforce. GPTW Top-15 UAE.
Business and people turnaround; strategy, processes, compliance.
4,000 employees · 7 GCC markets · 45+ nationalities · Oracle ERP.
AED 1B turnover, 2,500 employees. RAMCO HRMS across 16 countries.
$200M business, 250+ stores, 2,500+ retail staff.
GUCCI, Bottega Veneta, Jimmy Choo, Calvin Klein, French Connection.
Set up India business; international F&B exposure.
QA Specialist; HR Manager.
The next productivity frontier sits at the intersection of human judgement and AI-augmented work — and HR owns the operating model.
As automation absorbs transactional work, HR’s mandate becomes capability, culture and capital allocation against talent.
Hiring, performance, pay and succession converge into one analytical surface — explainable, governed and board-ready.
Employee experience — designed like a consumer product — becomes the durable differentiator for global employers.
Let’s build the next generation of HR — together.
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